Sales Process

There are 4 parts to the sales process....

1. You need a product (physical or digital that
solves a problem)

2. A market who is interested in that product
(a group of people with a common interest and
a need/want eg. body builders want to get big!)

3. An attractive offer (that is right for your market)

4. Delivery of the product (fulfill the order via
website or postage)

You take away any one of these parts and you're not
going to be in business very long.

However, there is a special formula to make these
pieces work together for profit.

** You need the right market
** You need the right product
** You need the right time

Just think of it like fishing.

Go to the wrong place and the fish won't bite.

Use the wrong bait..the fish won't bite.

Go at the wrong time....no fish!

Whatever you do..don't be trying to sell diet pills
to guys going bald...that's the wrong offer to the
wrong market.

Don't sell Takaful product to the people was sick...
that is wrong approach and wasted your time.
Be smart..

We can't control time but we can control people's
emotions and impulses to a certain extent.

Direct marketing is all about getting prospects to
"act now" or take some type of action...either try
your product or buy it.

And that brings me to another important point.

Action is needed by you, the marketer to get
things done.

Do some research, find a market, find a product,
present your offer and deliver the goods.

That's the formula for marketing success.